Fritz Architecture

Architect Paul Fritz was looking for an identity that was modern and made a bold, clear statement.

Through several rounds of design iterations we developed his logo using strong ligatures for solidity and colors which echoed the natural landscape. Along the way we decided to add the subheading “urbanism” to speak directly to his philosophy and active participation to influence city planning policies. In the end I think the mark accurately reflects the stability of his firm and his beliefs as an advocate for smart urban growth and people-centric design.